Google has rolled out an innovative new AI feature called “Ask for Me,” designed to simplify the process of contacting businesses. This experimental tool, currently available through Google’s Search Labs, allows users to obtain essential information from businesses without having to make the call themselves.
When you search for local businesses like auto shops or nail salons, the “Ask for Me” feature will automatically place a call to the business on your behalf. The AI will then gather the information you need, such as pricing and availability. Google clarifies that the AI is being used during the call, ensuring transparency for both users and businesses.
The feature is currently in the early stages of testing with auto shops and nail salons, but Google plans to expand its availability to other business categories in the future. Businesses have the option to opt out of receiving these AI-based calls.
Google emphasizes that the “Ask for Me” technology leverages the same AI systems used for restaurant reservations through Google Search and Google Maps, ensuring a user-friendly experience. The feature aims to make obtaining information from businesses quicker and more convenient, eliminating the need for direct phone calls.
The “Ask for Me” feature holds the potential to revolutionize how people interact with businesses, making it easier to get quick and accurate information. However, it also raises questions about privacy and the potential impact on customer service interactions. The feature’s success will depend on its ability to provide accurate and helpful information while maintaining a positive user experience.
“Ask for Me” represents a significant step forward in the integration of AI into everyday communication. As AI technology continues to advance, we can expect to see more innovative tools that simplify and enhance communication, facilitating a more efficient and convenient world.
Lara Zijl 
Would be interesting to see that in action.