Honouring and Protecting Our Elders

On Sunday, 15 June 2025, The Trusts Arena in Henderson, Auckland, will host a vibrant and meaningful community event titled Treasuring Our Seniors to mark World Elder Abuse Awareness Day. Running from 10:00 a.m. to 4:00 p.m., this free event brings together over 100 community groups, organizations, and leaders united in recognising, celebrating, and supporting the wellbeing of older New Zealanders.

The occasion is not only a celebration of the invaluable contributions seniors have made to society but also a crucial platform to raise awareness about elder abuse—a serious and often hidden issue affecting many older adults across the country.

What is World Elder Abuse Awareness Day?

Observed internationally every year on 15 June, World Elder Abuse Awareness Day shines a spotlight on the rights of older people to live free from abuse, neglect, and exploitation. In New Zealand, elder abuse can take many forms including physical harm, emotional mistreatment, financial exploitation, and neglect.

Despite its prevalence, elder abuse often remains underreported due to stigma, fear, or lack of awareness. Events like Treasuring Our Seniors play a vital role in educating communities about the signs of abuse, connecting seniors with support services, and fostering environments where older people feel safe, respected, and valued.

A Day of Connection, Learning, and Celebration

The Treasuring Our Seniors event promises a rich and diverse program designed for all ages, reflecting the multicultural fabric of Auckland. Attendees can look forward to:

Live Cultural Performances: Music and dance from various ethnic communities, celebrating the talents and heritage of seniors.
Workshops and Activities: Interactive sessions aimed at promoting senior wellbeing, mental health awareness, and practical knowledge on elder rights and protections.
Information Stalls: Over 100 community organizations will provide resources on health services, legal advice, elder abuse prevention, social support, and more.
Food Stalls: A variety of food vendors offering delicious options, creating a festive atmosphere for families and friends.
Lucky Draws and Social Spaces: Opportunities to engage socially, win prizes, and build connections across generations.

This event is designed to be inclusive and welcoming, encouraging participation from seniors, caregivers, families, and anyone interested in supporting elder wellbeing.

Spotting the Signs of Elder Abuse

A key focus of the day is raising awareness about the subtle and overt signs of elder abuse. Common indicators include:

Unexplained injuries such as bruises or cuts.
Sudden weight loss or malnutrition.
Poor hygiene or unsanitary living conditions.
Symptoms of anxiety, depression, or confusion.
Unexplained financial transactions or missing money.
Social withdrawal or isolation from friends and family.

Recognising these signs is the first step toward intervention and support. The event will provide guidance on how to approach suspected abuse and where to seek confidential help.

Empowering Seniors with Enduring Powers of Attorney

Another important theme is encouraging seniors to establish Enduring Powers of Attorney (EPAs). An EPA is a legal document allowing an individual to appoint someone they trust to make decisions about their personal care and finances if they become unable to do so.

Many assume family members automatically have this authority, but the law requires formal EPA arrangements to protect seniors’ rights. The event will offer information and support to help seniors make informed decisions about their future and safeguard their dignity.

Community Collaboration: A Collective Effort

The Treasuring Our Seniors event is a collaborative initiative involving the New Zealand Police Social Cohesion Network, Age Concern New Zealand, the Office for Seniors, and numerous community groups. This united approach reflects the shared responsibility to protect and honour older citizens.

Volunteers and organizers emphasize that the event is not commercial but a heartfelt community celebration and awareness campaign. It aims to reduce the invisibility of seniors, acknowledge their voluntary contributions, and build stronger intergenerational bonds.

Support Services and Helplines

For those who suspect elder abuse or need confidential advice, New Zealand offers several support channels:

Elder Abuse Response Service: 0800 32 668 65 (0800 EA NOT OK).
Age Concern Helpline: 0800 65 2 105.

These services provide guidance, intervention, and referrals to ensure seniors receive the help they need.

Voices from the Community

Community leaders and advocates stress the importance of speaking out against elder abuse. They encourage everyone to trust their instincts and report concerns, no matter how small they may seem.

One organizer notes, “If you have a gut feeling something isn’t right, please talk to us. Early intervention can prevent harm and save lives.”

Looking Ahead: Building an Age-Friendly Auckland

The event aligns with Auckland’s broader commitment to becoming an age-friendly city where seniors are respected, included, and supported. By fostering awareness and community engagement, Treasuring Our Seniors contributes to creating a safer, more compassionate environment for older adults.

Summary

On 15 June 2025, Treasuring Our Seniors at The Trusts Arena will unite Aucklanders in celebrating seniors and raising vital awareness about elder abuse. This free, family-friendly event offers cultural performances, workshops, information stalls, and support services, all aimed at empowering older people and their communities. By spotlighting the signs of abuse and promoting legal protections like Enduring Powers of Attorney, the event seeks to ensure seniors live with dignity, safety, and respect.

Everyone is welcome to join this important day of connection, learning, and celebration as Auckland honours its treasured elders.

Event Details